My agency partnered with Unity for nearly two years to concept, design and launch a new-to-the world consumer product. Hand-in-hand with Unity’s engineering and product teams, we drove the vision from research to concept to alpha launch.
We built a product and brand team to embed with Unity’s team of PMs and engineers—a two year collaboration to play, explore, and develop a new way of creating in 3D.
Gum by Unity
App Design & Launch
An AR app for creators who don’t code.
Concept Development
Consumer Insights
Creative Direction
Naming
Product Design
GTM Launch
We recruited a panel of co-creators—emerging visual artists, musicians, creative technologists—to dream up worlds and inspire the dev team to push the technology to new places. Then launched Gum in partnership with those co-creators.
Agency
Account Director
ECD
Brand Strategy
Consumer Insights
Design Director
Copywriter
Designer
Motion
Motion & 3D
Two Things
Paulo Ribeiro
Lizzy Sonenfeld
Steven Ebert
Ruby Pseudo
Mark Dusk
Mo Troper
Jamon Sin
Alec VanStaveren
Nate Sonenfeld
Lizzy is an ECD based in LA bringing brand stories to life through campaigns, experiences, and design systems for nearly 20 years.