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The North Face

Vectiv Power Further

Product Strategy
Concept Development

Creative Direction

Campaign Toolkit

The Future of Trail

The North Face had a clear product innovation story in their hands: a technology called “VECTIV” that essentially pushes you forward on the trail. They needed a campaign platform & visual directive to launch their first line of innovation trail sneakers.

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Agency

ECD
EP
Design Director
Brand Strategist
Photography
CG

Two Things
Lizzy Sonenfeld

Matt O'Connor
Mark Dusk
Tunde Whitten
Nils Ericson

Supermorebetter

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Lizzy is an ECD based in LA bringing brand stories to life through campaigns, experiences, and design systems for nearly 20 years.

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