I believe in experimentation, putting your hands on things, & keeping an open mind.
Things I do
Concept development
Brand identity
Campaign creative direction
Product design direction
Photo / motion art direction
Brand strategy
Consumer insights & trend
As a consultant, I embed with brand and agency clients. Projects that require a holistic eye from concept to launch are my forte, but I also love a focused, quick-turn assignment.
I always look for a human voice in the work, and prefer to be a part of or lead discovery phases with first-hand insights work whenever possible.
Career Highlights
Love Street & Co.
Partner, ECD
Partnered with founders to build a full-service award-winning boutique creative agency. Led all creative work across accounts, including agency of record for Western Union, on campaign creative direction, branding, creative strategy, digital design, and more.
2022-2025
Western Union / Complete brand reset including repositioning & brand ID + digital, retail, messaging & social playbooks
Specialized / Defined the tone-of-voice & messaging playbook for their new-to-the-world e-bike line, Globe
Tone / Ground-up positioning & branding of an artist-driven royalties platform including brand ID, digital & social
Two Things
Partner, ECD
Creative leader at an innovation-focused creative agency partnering with C-Suite clients in moments of brand transformation. Partnered with clients on new product development, consumer insights, category definition, experiential and campaign creative direction.
2019-2021
The North Face / Reset of trail/hiking brand platform + multiple global campaigns including “Discover Your Trail”
Converse / Reset the brand’s design ethos from the inside out, partnering with Nike Inc & Converse C-Suite teams
Unity Technologies / Positioned, developed, and launched a AR design app for a new generation of creators
Nike, Inc.
Global CD, Concept & Strategy
9 year career at Nike, Inc driving global design and concept direction. Partnered with other senior leaders to define seasonal strategy on a category and cross-category level, bringing stories to life through seasonal launches, experiential build-outs, lookbooks, brand guidelines, consumer insights, and more.
2008-2017
Nike Inc / Developed & launched creative direction globally, cross-category, across all brands
Nike Sportswear / Led Women’s apparel & footwear graphics & reset Nike Sportswear’s brand ID
Olympics / Designed medal-stand key looks and village kits for the U.S. Olympic teams for multiple Olympics years
Select Clients
Press, Talks, Awards
Info
Converse
Nike
The North Face
Specialized Bikes
Unity Technologies
Visit Sun Valley
Western Union
LBB Creativity Squared
Muse Awards
Ad Age
Creative Boom
Ad Age Small Agency Conference
Collision/ Web Summit
Lizzy is an ECD based in LA bringing brand stories to life through campaigns, experiences, and design systems for nearly 20 years.