Project Atlas was created out of the need for a more human, soulful, and crafted expression of technical performance apparel.

Nike Lab

Project Atlas

Creative Direction

Art Direction

Styling

Editorial Design

Nike Lab’s Project Atlas stemmed from athlete data collected in the NSRL lab—an experiment in generative apparel design, crafted with intentionally organic materials, colors and forms.

I was enlisted to creative direct the brand expression, keeping its honest, human essence intact.

Creative Director, Apparel Innovation

Concept Creative Director

Photography

Devon Burt

Lizzy Sonenfeld

Kennett Mohrman

Lizzy is an ECD based in LA bringing brand stories to life through campaigns, experiences, and design systems for nearly 20 years.